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Supermarket Feature Story - HEB Grocery Company Feeling the Heat in Texas

Say No To GMOs! Campaign for a non-GMO and labeled HEB brand

At the end of April, 2001 Texas consumers concerned about GMO contamination and the consumer's right-to-choose, launched a letter writing campaign to HEB, a Texas grocery chain.

 

HEB is a $7.5 billion family-owned Texas business with more than 275 stores and 50,000 employees. As HEB has a reputation for listening to customer feedback, we were hopeful that HEB would respond positively to our concerns.

Within a few weeks on June 13, three HEB representatives, including the Vice President of Quality Assurance and Environmental Affairs, the Director of Customer Relations and the Central Texas Regional Public Affairs Manager, met for over two hours with a Say No To GMOs!  coalition of seven concerned Central Texas consumers and organizations.

Two years later in April, 2003, there was a second meeting with four HEB representatives again for over two hours. HEB agreed to continue the dialogue in three months but six months later there is only silence.

HEB has not lived up to their promise and continues to ignore this issue. Although many, many letters have been sent, more concerned Texas consumers are needed to turn up the heat on HEB. Please join the effort to make consumer choice a reality in Texas!

Call HEB and tell them you want them to stop using GE ingredients in thier store brands!
(210) 938-8357
Toll-free number 1-800 432-3113
(Monday through Friday, 8 A.M. to 5 P.M.)

Or, print out the sample letter and mail or fax it:

Charles C.Butt, CEO
H.E. Butt Grocery Company
646 S Main Ave
San Antonio, TX 78204
Fax: (210) 938-8169

Current Targets
Do It Yourself Supermarket Campaign
Do It Yourself Supermarket Campaign
GE Free Markets Coalition

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